SK
Saroh Khan
2 months agoThey are really good in what they do, they have been our go-to for all our marketing needs. Highly recommended team at SolTech360.
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SaaS Marketing Site & PLG Funnel
A B2B SaaS rebuilt their marketing site around a product-led growth funnel, with interactive product tours and a self-serve trial flow.
Client
Stacklane
Industry
SaaS
Duration
12 weeks
Year
2024
Results
The numbers that matter
+312%
Trial signups
6.8%
Site → trial conv.
+44%
Activation rate
The Challenge
A feature-heavy site was confusing visitors, and trial signups were stalling well below target.
Our Solution
A jobs-to-be-done narrative, interactive product tours, and a friction-free trial signup flow with progressive onboarding.
Goals
- Lift trial signup conversion
- Communicate product value in under 30 seconds
- Build a scalable content + SEO foundation
Stack & tools
Next.jsMDXVercelPostHog
Process
How we delivered it
01
Positioning
JTBD workshops and customer interviews to nail the message.
02
Design System
Product-aligned design tokens and reusable section library.
03
Build
Headless build with MDX-powered docs and blog.
04
Optimization
Funnel analytics, A/B tests, and onboarding tweaks.
"Our marketing site finally tells our story clearly, and the trial funnel converts at numbers we hadn't seen before."
Head of Growth
Stacklane
Screenshots
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