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Restaurant Ordering & Loyalty Platform
A regional restaurant group launched online ordering, table reservations, and a loyalty program across 14 locations.
Client
Saffron & Smoke
Industry
Food & Beverage
Duration
18 weeks
Year
2024
Results
The numbers that matter
+220%
Direct orders
48K
Loyalty signups
+36%
Repeat visit rate
The Challenge
Third-party delivery fees were eating into margins, and there was no first-party customer data or loyalty mechanic.
Our Solution
A unified ordering and loyalty platform with location-aware menus, table reservations, and a points-based rewards engine.
Goals
- Reduce reliance on third-party delivery apps
- Capture first-party customer data
- Increase repeat visits via loyalty program
Stack & tools
Next.jsSupabaseStripeTwilio
Process
How we delivered it
01
Discovery
Operations interviews across 14 locations to map menu and fulfillment rules.
02
UX & Build
Mobile-first ordering flow and location-aware menus.
03
Loyalty Engine
Points, tiers, and rewards integrated with POS.
04
Launch
Staff training, in-store QR campaigns, and CRM automation.
Screenshots
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