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BEPT Global | UK Education Consultancy
A UK-based admission consultancy firm needed a trustworthy, conversion-focused website to guide international students through university applications, visa support, and scholarships.
Client
BEPT Global Ltd (United Kingdom)
Industry
Education
Duration
10 weeks
Year
2024
Results
The numbers that matter
+240%
Free counselling requests
+165%
Organic enquiries
5.1%
Mobile conversion
The Challenge
Their old site lacked credibility signals and clear paths for students researching UK universities, leading to low counselling bookings.
Our Solution
We rebuilt the site around the student decision journey, with strong trust signals, course discovery, and a single primary CTA: book a free counselling session.
Goals
- Build credibility with international students and parents
- Drive free counselling bookings as the primary conversion
- Present courses, universities, and visa services clearly
Stack & tools
WordPressCustom ThemeElementorYoast SEO
Process
How we delivered it
01
Strategy
Research on competing UK consultancies and student decision journey.
02
UX & Content
Information architecture for courses, services, and trust signals.
03
Design System
Modern, professional identity with red/blue palette and clear CTAs.
04
Development & SEO
Responsive build with optimized landing pages for top study destinations.
"The new site finally feels like the firm we are. Counselling bookings more than doubled in the first quarter."
Director
BEPT Global Ltd
Screenshots
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